“Everything you need for your parenting journey”

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Next Baby Expo – Johannesburg
28 May – 31 May 2020




As South Africa’s biggest and best baby and parenting expo, MamaMagic® Baby Expo has all you could need, want and more from 0 – 5 years old, all under one roof. With the latest products and services, expert talks, amazing expo specials, exciting competitions, live entertainment and so much more, it is no wonder that year on year we come out on top. Join in the magic and let us make your pregnancy and parenting journey just a little easier. Happy Parenting!

Baby expo’s coming soon to your city

Welcome to the home of parenting excellence, MamaMagic® Baby Expo. The only platform that has consistently provided families from all over Africa a comfortable environment to learn, explore and grow for over a decade. So while you take care of home and deal with the everyday stresses that come with being an adult, let MamaMagic take care of everything else like… providing you with an exclusive shopping experience, internationally recognised brands, expert advice and interactive talks. Visit our expo and let our home become your space of parenting greatness and excellence. With everything you need under one roof, why not let us worry about making your life a little bit easier. Happy Parenting!

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Heart to Heart

When strollers meet technology

When strollers meet technology

Hands up to all the parents out there who use a pram for more than just transporting a kid? Let’s face it, a pram is essentially a compact trolley. Yes, sure, they transport your precious kids, but they also carry nappy bags, groceries, blankets, jackets, bottles of...

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Milestones Magazine

Playing favourites

Playing favourites

Favouritism from parents towards one or more of their children is considered a parenting taboo. Clinical psychologist and play therapist Dr Jo-Marie Bothma helps you to navigate these feelings. While most parents will either not admit to any form of favouritism, for...

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